Facebook ad strategist Dottie drills me about my unorthodox ways:
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“It’s been a loooong time since I hit reply on a marketer’s email.
But your emails are so so scrumptious, I look forward to my email appetizer everyday, and was compelled to reply.
You took Ben’s stuff and amplified it 100x.
Are you going to stick with daily emails? I go through spurts.
Anyway, just wanted to let you know how big my eyes get when I see ‘Alp Turan’ in my inbox. I can’t wait to devour every single word. The Game of Thrones email, I read multiple times haha.”
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Yeah, God willing, I’ll stick to daily emails like grains of Thai sticky rice - for two reasons:
Reason #1:
I see results each time I hit “send”. And I love me a short feedback loop. Keeps me motivated.
Reason #2:
It’s easy. I can quickly whip out an email every time I sit down to write.
Mainly because I have systems in place to speed up the process, such as:
- An Idea Repository with well over 300 ideas to draw from whenever I need to write an email, so I never face the blank page unarmed.
- A 7-step thought process I use to write each email. Having this basic structure in my head helps me churn out marketing emails faster than ever.
- A “Call to Action Rolodex” with 100 different “calls to action”. I used to have trouble transitioning from the body to the sale. Sitting down and creating this swipe file made that problem obsolete. Now I have hundreds of CTA segues to choose from locked into my subconscious.
- A “Subject Line Menu” with 57 techniques (and hall of fame examples for each technique). I just open the menu, and pick whichever technique whets my appetite for the day.
- A system (and a mindset reframe) that removes all the pressure when I sit down to write, and turns daily emails from a chore into a game.
Email Prodigies (http://trial-eureka.teachable.com/p/email-prodigy) get a backstage pass into what I do.
Module 5 is essentially all about: “This is how I structure my email writing so it becomes a 30 min process instead of a 3 hour nervous breakdown.”
I don’t care if you create your own systems or just steal mine. But you do need systems in place if you are going to email your list consistently and keep it warm.
As Tim Ferriss says:
“I value self-discipline, but creating systems that make it next to impossible to misbehave is more reliable than self-control.”
