With this strategy, you’ll sell your product in a way that gets an immediate, impulsive “OMG! I want this. I must have this” response from your buyer.

Complete in < 1 hour | 30%+ increase in sales

Watch me take 10 random opt-in ideas from 10 industries, tear them down and build them back up so they convert at 50%+

You’ve finally nailed a business idea. Check.You’ve put together a website. Check.Next up, is building an email list of potential customers. You barely have traffic, and yet you need to attract them onto your list and attract a lot of them quickly. Hmm…*some head-scratching and staring blankly into space occurs*Does this sound familiar to you?You’re […]

You might get a kick out of this. By popular demand, I’m sharing an embarrassing story: I had such high hopes for today. Woke up early (even though it’s a public holiday here in Istanbul). It was going to be a “strategy day”. I would map out all my projects for the month, establish budgets, schedule them into my […]

This is a public service announcement: Today’s marketing tip is gruesomely graphic. Viewer discretion is advised… and if you’re easily grossed out, then, well, you’ve been warned. Still here? OK, then here’s the story: Somewhere in Istanbul – oh, I don’t know, maybe within walking distance of my homequarters – is a flat. According to unverified (but accurate) rumours, this flat […]

I committed a minor felony today. (No, not the cage match. We’ll get to that later.) Being a (sporadic) early riser, I walked jogged to the gym at 6am this morning. (Yes, it doesn’t happen often, so I’m going to brag about it – repeatedly.) That in itself is probably a felony against human decency, but I actually did something even […]

Facebook ad strategist Dottie drills me about my unorthodox ways: === “It’s been a loooong time since I hit reply on a marketer’s email. But your emails are so so scrumptious, I look forward to my email appetizer everyday, and was compelled to reply. You took Ben’s stuff and amplified it 100x. Are you going to stick with daily emails? […]

Ever got caught staring? They lift up their head, your eyes meet, and then you furiously pretend to be looking at the poster behind them. Maybe you wobble a bit to this side, then lean over to that side, as if they’re in the way and you’re trying to see past them. This happened to me yesterday. I was […]

​How do you sell through email when your target buyers hate being sold to? Let’s say your market is artists. They’re notorious for their mistrust of anything to do with business, marketing or sales. So if your subscribers bite off your head every time you email them about an upcoming product launch… what can you do? You certainly can’t […]

How would you solve this dilemma: On the one hand… You have an online school with 60,000 email subscribers, and you need to convert more of those into paying members of your continuity programme (@$40 a month or $395 a year). On the other hand… You have a problem: Your target buyers are artists. They do NOT respond well […]

TL;DNR: Please stop calling yourself a consultant.  A lawyer would never show up to court without doing his due diligence. A surgeon would never walk into surgery without studying your x-rays. So why do business coaches and marketing strategists spend half the call “discovering” their client’s business? This bugs me. It also reminds me of something I’ve been hearing […]

I’m going to do something I never do, and give you a “backstage pass” to the strategy work I do for clients with 6- and (mainly) 7-figure businesses. This week we’ll use one of my clients, Brainard Carey, as our first case study. I’ll walk you through the problem he consulted me on, how I adjusted his […]

​Want to know THE single most hilariously terrible first sentence in the English language? A few years ago, this was awarded the Bulwer-Lytton Prize for the dubious honour of the worst sentence in the history of fiction: “Cheryl’s mind turned like the vanes of a wind-powered turbine, chopping her sparrow-like thoughts into bloody pieces that fell onto […]

On a scale of 1 to -1, just how bad is this opening line:If, like me, you’re trying to suppress a chuckle (because NSFW), and you have a history of uncontrollably snorting, then QUICK! Do this: Stare up at your left eyebrow. . Hmm. Maybe that doesn’t actually work. #dont Anyway… It’s January, and my spidey senses tell me you’ve […]

Let’s face it: Nobody vaults out of bed singing like Mary Poppins about creating a lead magnet.(Created with Imgflip.com)It’s one of those things you know you need to do, but just can’t be bothered because it will take forever. Instead of slaving for weeks over your lead magnet and landing page… What if you could get everything done […]