You’ve finally nailed a business idea. Check.You’ve put together a website. Check.Next up, is building an email list of potential customers. You barely have traffic, and yet you need to attract them onto your list and attract a lot of them quickly. Hmm…*some head-scratching and staring blankly into space occurs*Does this sound familiar to you?You’re […]

​I love children. Maybe not enough to make one of my own. But I definitely like being the “fun uncle.” On Friday, my best friend’s three year old daughter wanted to play “Hide and Seek”. Except, I don’t think she quite gets the concept. Every time I went to go look for her and took too long, she would […]

Let’s wake you up this gray Monday morning with a bit of controversy. As obsessive as I am at testing, no I don’t actually A/B test my ads rigorously. Why? I’ll tell you in a bit. But first, something amusing I saw on a forum: “Today, I woke up to 7 texts about the data overage charges that were accrued […]

Hands down the oddest thing I read this week: “Today, I was at work and a lady came in with a cake – I work as a nurse in a pediatrics ward. While we were eating the cake, she told us she used her breast milk instead of normal milk. Now all of us nurses have […]

​“No, we can’t name your sister Purple Rose.” “Bluerose then?” “No.” #truestory 23 years ago the ultrasound mistook my sister for a boy. Repeatedly. So her room was blue. Her toys were blue. Her everything was blue. Nine months of planning went into creating the perfect natural habitat for a baby boy. But I have uncanny intuition, and I was convinced that, […]

​Something morbid to mull over on this sunny afternoon: I saw this story in the local paper today among the letters to the editor. “Today I took the bus to work. A sweet old lady got on after and sat next to me. Halfway there, she fell asleep, her head on my shoulder. I gently tried to […]

Witnessed this treachery while surfing the web: “Today, I saw an elderly man fall in a crosswalk, so I jumped off my bike to help. As I helped him across, the light turned green. I then watched across a 6 lane street as someone stole my bike.” Can you imagine that? Reminds me of something one of my […]

​Attention All Doubters: Please do not leave your questions unattended in the terminal. Proceed to the nearest information desk and read this mouth-watering case study to put your minds at ease. Email Prodigy student Rob A proves beyond a shadow of a doubt that my wicked ways work, EVEN if you’re ghostwriting for someone with a completely different […]

​I was reading a site called fmylife and saw this: “Today, I walked out of my boyfriend’s house to see my car window smashed in and my steering wheel cover stolen. I was only staying at his place because there had been a rash of vehicle break-ins in my neighbourhood. FML” Tragicomic, isn’t it? Reminds me of something […]

I had a Brain Eclipse today. Not sure if it was a cosmically significant event. Certainly nobody showed up with their special eclipse glasses outside my door. Here is how it went down: 5 am. Sleep deprived and in a hurry. I rush out the door. I’m on the 4th floor. The Moment of Truth comes. The panel to call the […]