I have a bone to pick with these compl-ex-perts who make market research dangerously convoluted and well… promiscuous. TALK to 10 people in your market… ANALYSE 100 customer reviews on Amazon for books read by your market… CHASE 1000 strangers with surveys to find out “what keeps them up at night” (you pervert)… God forbid, you actually listen to […]

Let’s do a bit of “Q&A” action today. Subscriber Taylor asks: === “Quick question about FAST50: Would this work for B2B opt-ins? I have an offline service business (drone services) that I could see this applying with. I know I need to work on getting more clients in my business through my website and online in general. And I know […]

Having conquered the deep, dark secrets of the iPad, my 90 year-old grandfather has now set foot on the continent of Whatsapp. He is trying very hard to blend in with the locals, but one thing keeps giving away his century of origin: He hasn’t quite mastered the vernacular yet. You know how nobody ever says “check it […]

Long-time subscriber Ro Arora laments how I caused him grievous wifely harm: ===== “Dude! Your emails are so so good. Would love to learn how to write like that. Got so engrossed in reading this, forgot to go pick up my kids from school! I’m in trouble with the wife, but it was worth it. LOL!” ===== First, this is […]

Time for the Big Reveal… Yesterday, we talked about a “Jon Snow” opt-in offer which looks unassuming but gets the job done. We talked about FAST50 student Leila’s opt-in offer, which brought her three clients even before the landing page went up. And I said there was ONE line on that opt-in page which made the whole thing […]

I’d have 1,327,895 women screaming to get into my lists, but that’s not the point. The point is: I finally got to watch Season 7: Episode 3 last night. (I’m in Europe. We get our Game of Thrones on Mondays.) I’ve actually been a GoT fan since way before the TV show came out. And I really liked this […]

“What should my opt-in offer be?” YOURS FREE: THE OPT-IN IDEA BANK 1500 Opt-in Ideas for (Almost) Every Niche Under the Sun Want to unlock the Optin Idea Bank? Get 5 of your friends to sign up using your unique link.

Say you have a great offer… But it’s not converting… And your marketing intuition whispers it might be because your offer is too good… What is an online business owner to do? Well, one of two things: Solution #1: Try toning down your promise. Promise incremental improvement instead of total transformation…. (“Get your next interview” not “land your dream job”.) Reference smaller numbers…. (“7 […]

Time for the Big Reveal… Well, almost. Since I spent the last half hour creatively procrastinating by looking up random quotes, my doppelgänger Alf has challenged me to explain this crucial marketing concept using just quotes.  Alf, I see your gauntlet and I accept your challenge. I hereby swear on the Holy Book of Marketing to use quotes, and […]

Pre-S: I posed a marketing puzzle in my last post. Out of all the answers I received, only [one] subscriber solved it correctly. So let me give you a hint in today’s email before The Big Reveal… “It’s not that they can’t see the solution. They can’t see the problem.” – G.K. Chesterton I was hanging in […]