By Alp | List-building
Pre-S: This is a silly post. In part, it’s “silly” because I’m about to teach you a crucial marketing principle. And sometimes the best way to illustrate a complicated concept is through reductio ad absurdum. I recently had the distinct pleasure of babysitting my best friend’s little monst — erhm — sweet little angels for 7 […]
By Alp | List-building
No one wants to opt in even when you give away the farm? YOURS FREE: 5 DAYS OF OPT(IN)SANITY Give me 5 minutes a day, and I will show you why your opt-in offer misses the mark & ends up sounding as attractive as a date wanting to go to McDonald’s… (These mistakes hide in […]
By Alp | List-building
(This is a recording of a 2-hour training I gave on February 7th.) Scroll down for the “Show notes” + learning points (with timestamps for easy navigation), so you can see exactly what you are opting in to learn. Note: You won’t be buying anything (because the course I was selling at the time is […]
By Alp | List-building
Starving Strategist Discovers Opt-in Secret(A Story of CrossFit, Hotcakes and Optins That Fall Flat)Worst day of the month… I’m starving. I come out of my first ever cross-fit training. Truth be told, I don’t ever remember feeling this physically deprived. Every cell in my normally pastry-averse body is SCREAMING for sugar, and bread, and cake, and then […]
By Alp | Sales Strategy
Am I the only one who feels like an underachiever every time someone posts a launch review article? Seriously… If I read one more “How I made $400k with my first launch” style post-mortem, I’m going to move to Tibet. So, I am making an executive decision to do the opposite: I will be documenting […]
By Alp | Sales Strategy
LAUNCH FAIL: When you forget to send beta testers the courseI’m doing a series called “Launch F-ups” where I’ll be documenting every Epic Fail that happens as I launch Fast50 three times using three different launch systems. Today, we open the series with an unbiased look at how I totally screwed over my beta testers.THE EMAIL […]
By Alp | Sales Strategy
Live Experiment: How to sort through conflicting advice, increase open rates and reduce unsubscribes during your product launchLet’s say you are about to launch a product and you have 3 paralysing problems: Problem #1: You get conflicting advice. And all three are subject-matter experts you know, like and trust. Problem #2: Your open rates plummeted from 68% […]
By Alp | Sales Strategy
Forgive me reader, for I have sinned. I have lied to you. I tried to hide my addiction. But now I must own the truth: I’m a junkie – a course junkie. I’ve been through almost every launch system out there. (It’s sad, I know. Apparently I have No Life.) This year alone, I bought, […]
By Alp | Guest Posting
Marketing blogs are dangerous. When they write about a shiny new tactic, they make it sound like a panacea – a cure that will work for everyone, everywhere. You follow the instructions to a “t”. A week later you pull up your dashboard and the results are… underwhelming. Surely you must have screwed up somewhere, right? After all, you […]
By Alp | Marketing Strategy
Not again. Two weeks of your life wasted on that stupid guest post. And for what? 35 subscribers!?!? That’s like what – TWO subscribers per hour spent? If you wore a cardboard opt-in sign and begged on the street corner, you’d get better ROI. You worry that you’ll never make it work. You’ll never make money online. Maybe your passion is […]