Category Archives for "Email Marketing"

​Attention All Doubters: Please do not leave your questions unattended in the terminal. Proceed to the nearest information desk and read this mouth-watering case study to put your minds at ease. Email Prodigy student Rob A proves beyond a shadow of a doubt that my wicked ways work, EVEN if you’re ghostwriting for someone with a completely different […]

​I was reading a site called fmylife and saw this: “Today, I walked out of my boyfriend’s house to see my car window smashed in and my steering wheel cover stolen. I was only staying at his place because there had been a rash of vehicle break-ins in my neighbourhood. FML” Tragicomic, isn’t it? Reminds me of something […]

While getting royalty treatment in a busy restaurant on Sunday, I realised how easy it would be to do the same thing with email marketing. There is this restaurant in Nisantasi (a posh shopping district in Istanbul) called Well Done. It’s one of those places only the locals know. The facade is very unassuming. I must have walked past […]

While watching the last X-Men movie last night, I thought about you and your online business. And perhaps you’ll find a useful marketing lesson here: After seeing the movie for the umpteenth time, I am convinced my mother stole Wolverine’s “healing factor”. A couple of weeks ago, I was in Izmir visiting family. Short version: The floor was wet, and […]

Just read the most disturbing urban legend ever. I was going to write about something else today, but this story is haunting me. Or at least: haunting my keyboard, because the email is pretty much writing itself with little input from me. What makes the story so creepy is that a variation of it actually happens in most […]

You might get a kick out of this. By popular demand, I’m sharing an embarrassing story: I had such high hopes for today. Woke up early (even though it’s a public holiday here in Istanbul). It was going to be a “strategy day”. I would map out all my projects for the month, establish budgets, schedule them into my […]

I witnessed something I was not supposed to see last night. My balcony looks onto the kitchen entrance of the best steakhouse in Istanbul. And they certainly are a media darling. You can’t pick up a newspaper without stumbling on yet another gushing review. The meat is great, the ambience authentic, the service impressive… blah blah blah. It’s like this […]

This is a public service announcement: Today’s marketing tip is gruesomely graphic. Viewer discretion is advised… and if you’re easily grossed out, then, well, you’ve been warned. Still here? OK, then here’s the story: Somewhere in Istanbul – oh, I don’t know, maybe within walking distance of my homequarters – is a flat. According to unverified (but accurate) rumours, this flat […]

​Got a bizarre marketing urban legend for you today. Check this out: Recently, I was watching a documentary about weird stuff going on in Disney Parks all around the world. Some of these accounts were verified stories. And some were urban legends. One of the urban legends was about people constantly trying to dump the ashes of their loved ones […]

The aforementioned oxymoron crashed into my inbox at 19:32 local time on 21.08.2017 and left a heart-shaped impact crater in its wake: ===== “I think it’s time to make this official. I hate you. My air conditioner burst into fire today. So, I had to buy a new one. And I have been having a similar run most […]