Category Archives for "List-building"

​Something morbid to mull over on this sunny afternoon: I saw this story in the local paper today among the letters to the editor. “Today I took the bus to work. A sweet old lady got on after and sat next to me. Halfway there, she fell asleep, her head on my shoulder. I gently tried to […]

Witnessed this treachery while surfing the web: “Today, I saw an elderly man fall in a crosswalk, so I jumped off my bike to help. As I helped him across, the light turned green. I then watched across a 6 lane street as someone stole my bike.” Can you imagine that? Reminds me of something one of my […]

I had a Brain Eclipse today. Not sure if it was a cosmically significant event. Certainly nobody showed up with their special eclipse glasses outside my door. Here is how it went down: 5 am. Sleep deprived and in a hurry. I rush out the door. I’m on the 4th floor. The Moment of Truth comes. The panel to call the […]

Ever had “entrepreneur’s déjà vu”? You create something ingenious. You step back to look at the finished product. And you get this sense of déjà vu. It’s almost like you’re experiencing that moment of first completion… for the second time. Pay attention to that feeling, because you’ve just had a marketing breakthrough. And you probably don’t realise it yet. For […]

While getting flooded by the summer storm on Tuesday, I thought about you and your email lists. And perhaps you’ll find a useful marketing lesson here: Istanbul was recently swept away by the third mega-storm this summer. Wind speeds reached up to 75kph… Torrential downpours choked the city’s major transport arteries… I was answering emails when the downpour […]

Something otherworldly happened yesterday. Ben Settle featured me to his email list – totally unsolicited. If you don’t know who Ben Settle is, let’s just say he is the God-Pharaoh of Email Marketing. He is universally recognised as the world’s #1 email marketer. Just to put things in context: Ever heard of Agora Inc – the $600 million a year […]

This is a public service announcement: Today’s marketing tip is gruesomely graphic. Viewer discretion is advised… and if you’re easily grossed out, then, well, you’ve been warned. Still here? OK, then here’s the story: Somewhere in Istanbul – oh, I don’t know, maybe within walking distance of my homequarters – is a flat. According to unverified (but accurate) rumours, this flat […]

I committed a minor felony today. (No, not the cage match. We’ll get to that later.) Being a (sporadic) early riser, I walked jogged to the gym at 6am this morning. (Yes, it doesn’t happen often, so I’m going to brag about it – repeatedly.) That in itself is probably a felony against human decency, but I actually did something even […]

I have a bone to pick with these compl-ex-perts who make market research dangerously convoluted and well… promiscuous. TALK to 10 people in your market… ANALYSE 100 customer reviews on Amazon for books read by your market… CHASE 1000 strangers with surveys to find out “what keeps them up at night” (you pervert)… God forbid, you actually listen to […]

Let’s do a bit of “Q&A” action today. Subscriber Taylor asks: === “Quick question about FAST50: Would this work for B2B opt-ins? I have an offline service business (drone services) that I could see this applying with. I know I need to work on getting more clients in my business through my website and online in general. And I know […]