By Alp | Marketing Strategy
How do you sell through email when your target buyers hate being sold to? Let’s say your market is artists. They’re notorious for their mistrust of anything to do with business, marketing or sales. So if your subscribers bite off your head every time you email them about an upcoming product launch… what can you do? You certainly can’t […]
By Alp | Marketing Strategy
How would you solve this dilemma: On the one hand… You have an online school with 60,000 email subscribers, and you need to convert more of those into paying members of your continuity programme (@$40 a month or $395 a year). On the other hand… You have a problem: Your target buyers are artists. They do NOT respond well […]
By Alp | Marketing Strategy
TL;DNR: Please stop calling yourself a consultant. A lawyer would never show up to court without doing his due diligence. A surgeon would never walk into surgery without studying your x-rays. So why do business coaches and marketing strategists spend half the call “discovering” their client’s business? This bugs me. It also reminds me of something I’ve been hearing […]
By Alp | Marketing Strategy
I’m going to do something I never do, and give you a “backstage pass” to the strategy work I do for clients with 6- and (mainly) 7-figure businesses. This week we’ll use one of my clients, Brainard Carey, as our first case study. I’ll walk you through the problem he consulted me on, how I adjusted his […]
By Alp | List-building
Starving Strategist Discovers Opt-in Secret(A Story of CrossFit, Hotcakes and Optins That Fall Flat)Worst day of the month… I’m starving. I come out of my first ever cross-fit training. Truth be told, I don’t ever remember feeling this physically deprived. Every cell in my normally pastry-averse body is SCREAMING for sugar, and bread, and cake, and then […]
By Alp | Guest Posting
Marketing blogs are dangerous. When they write about a shiny new tactic, they make it sound like a panacea – a cure that will work for everyone, everywhere. You follow the instructions to a “t”. A week later you pull up your dashboard and the results are… underwhelming. Surely you must have screwed up somewhere, right? After all, you […]
By Alp | Marketing Strategy
Not again. Two weeks of your life wasted on that stupid guest post. And for what? 35 subscribers!?!? That’s like what – TWO subscribers per hour spent? If you wore a cardboard opt-in sign and begged on the street corner, you’d get better ROI. You worry that you’ll never make it work. You’ll never make money online. Maybe your passion is […]
By Alp | Marketing Strategy
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