Tag Archives for " email marketing "

Most people think babies are cute, and children mildly demonic. Personally, I don’t mind small children. They can be bribed It’s the babies I distrust. The most powerful weapon in their arsenal? They look so small, and squishy, and… innocent. So you underestimate them. For example, I have a “friend” who deeply underestimated his baby nephew’s climbing skills. He returned from […]

​I am obsessed with unconventional businesses. Recently, that obsession has been focused on Basecamp. Specifically, I’m consumed by how it became the market leader in project management software by constantly doing less than their competitors. It pays to study the outlier, and understand WHY they can outperform the rest of the pack with such a large margin. For example, how did […]

There is this pernicious myth in online business that you need to live somewhere exotic (and do “bucket list” things) to write interesting emails. Emails that don’t get deleted because they look like everyone else’s… Emails that get read and bought from… Even professional copywriters seem to believe this lie. For example, one of the students in my Email […]

I have the stone heart of a gargoyle but this melted even mine: “Today, all of my friends showed up an hour late for my 18th birthday party because they decided to go get dinner without me.” Poor guy! OK, Rescue Friday. Fasten your seatbelt, switch on the sirens, and slam your foot on the gas pedal. We’re going in […]

I recently got roped into a discussion about selling in the “PS”. Specifically, whether you should put the call-to-action and sales page link in the “PS” because it sounds less sleazy. Here is my unfiltered take on it: To my mind, it makes very little sense to do this. When you go to the hospital and you are in […]

Witnessed the most hilarious office feud while surfing the web today. Me loves those funny (if not necessarily “passive-aggressive”) notes from pissed off Brits. Harry, the guy who posted the image below, says this little scene was the culmination of “a classic washing-up feud” at his office in London:Kind of adorable, right? I would *so* watch a movie […]

​I swear my sister’s dog was  an online entrepreneur in a previous life. You see, I was visiting family this weekend. Went to my sister’s house. The whole time I’m there, the dog ignores me. (Snob.) Then the moment I start doing pushups, my sister’s 35kg dog decides it’s her cue to come sit on me. The same thing […]

Hands down the oddest thing I read this week: “Today, I was at work and a lady came in with a cake – I work as a nurse in a pediatrics ward. While we were eating the cake, she told us she used her breast milk instead of normal milk. Now all of us nurses have […]

​“No, we can’t name your sister Purple Rose.” “Bluerose then?” “No.” #truestory 23 years ago the ultrasound mistook my sister for a boy. Repeatedly. So her room was blue. Her toys were blue. Her everything was blue. Nine months of planning went into creating the perfect natural habitat for a baby boy. But I have uncanny intuition, and I was convinced that, […]

​Attention All Doubters: Please do not leave your questions unattended in the terminal. Proceed to the nearest information desk and read this mouth-watering case study to put your minds at ease. Email Prodigy student Rob A proves beyond a shadow of a doubt that my wicked ways work, EVEN if you’re ghostwriting for someone with a completely different […]